Most expert pitches fail for the same five reasons — vague titles, neutral quotes, slow approvals, quotes that can’t be lifted, and product mentions. Here’s what journalists actually need from a source.

AI search tools don’t reward technical optimization — they reward distributed brand trust built through credible expert voices across editorial sources. Greg Digneo and Matthew Slaymaker explain why, and what it means for how brands get recommended.

Greg Digneo of Content Guppy and Matthew Slaymaker of Slaymaker Marketing both arrived at the same conclusion from opposite directions: the traditional link building campaign is being outperformed by expert-driven media placement. Here’s the data behind why — and what it means for how brands invest in visibility.

Two SEO practitioners — Greg Digneo of Content Guppy and Matthew Slaymaker of Slaymaker Marketing — converged on the same conclusion independently: the interview with a real subject matter expert is now the most irreproducible competitive advantage in search. Here’s what that means for how brands build visibility.

A Unscripted Conversation with Katie Wagner, President & CEO of KWSM Jeremy Rivera: Hello, I’m Jeremy Rivera, your Unscripted SEO podcast host. I’m here with Katie Wagner, who’s going to introduce herself, her company, and what makes her an expert in her field. Katie Wagner: Hi Jeremy, I’m Katie Wagner. I’m the president and CEO