We connect journalists to expert sources

We provide subject matter experts to brands, and connect those experts to journalists who need proper sources for their stories.

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The reporter has a deadline. The expert has no idea they were asked.

Every day, journalists file requests for named sources who can speak to something specific. Almost none of them reach the person best placed to answer, because that person is running a business, not watching source-request feeds. The request expires in hours, the reporter quotes whoever replied fastest, and the company that actually knew the answer never knew it was asked.

We sit in that gap. For brands, we get your subject matter experts in front of the reporters covering their field. For journalists, we hand you a vetted, named practitioner inside your deadline, at no cost.

Four-step diagram showing a source request moving from a reporter's query, to a match against recorded expert interviews, to the expert's on-the-record response, to a published quote citing the brand.

A quote in a real story outlasts the campaign that bought it

Earned coverage behaves differently from advertising. It keeps working after the spend stops, other writers cite it, and it is increasingly the material AI answer engines draw on when somebody asks a question in your category. Being the named expert in that story is worth more than being the banner beside it.

See what we do for brands and for journalists, or read how the process runs end to end.

Vetted means we have heard them answer the question

Most source databases call their experts vetted when someone has filled in a profile and ticked topic boxes. Ours means the expert has sat for a full recorded interview published under their own name, and we can search what they actually said. On deadline that is the difference between a person who claims to know the subject and a person you can read before you make the introduction.

Four criteria that define a vetted expert source: recorded on the record, searchable rather than self-declared, a named practitioner rather than a brand account, and opted in to being contacted.

Sourcing broke in 2024 and nobody replaced it with one thing

Help a Reporter Out shut down in December 2024 when Cision closed Connectively. Featured bought the HARO assets in April 2025 and relaunched the name as a free email digest, so mail from the familiar address today is a different product. Requests now scatter across Featured, Source of Sources, MentionMatch and social platforms, each on its own clock. Watching all of them daily is a full-time job, which is the job we do.