How It Works

How It Works

Getting connected through White Label Experts is simple. Whether you’re a brand looking to get your experts in front of journalists, or a journalist looking for credible sources, here’s how the process works.

For Brands

  1. Tell us about your experts — Submit your subject matter experts and their areas of expertise through our contact form.
  2. We vet and profile them — We build out their expert profiles and identify the right journalist opportunities.
  3. We make the introduction — When a journalist needs a source in your expert’s field, we connect them directly.
  4. You get the coverage — Your brand earns earned media placements and credibility through real journalist relationships.

For Journalists

  1. Tell us what you need — Share the topic, angle, and deadline for your story.
  2. We match you with an expert — We identify the right subject matter expert from our network.
  3. Get your source — We facilitate the introduction so you can get the quote or commentary you need, fast.

Get Started Today →